knotis launches new commerce platform, places more control of deals to merchants, simplifies hyperlocal
Salt Lake City, UT, July 30, 2014 – Zerimar Ventures today announced their capital partnership with knotis, a Seattle based social promotion platform which allows businesses to launch, manage and measure social incentives. First round of funding underway to further develop this product and launch nationally. Retailers will see a marked rise in repeat customers while avoiding the inherent risks of losing cash on campaigns while customers gain ease of access to their hyperlocal community of businesses.
Due to the accessible platform and simple set-up process, the Seattle, WA company already boasts the involvement of companies such as North Face, the Pacific Science Center, The Grand Hyatt, Key Bank, and Einstein Bagels, with hundreds of other hyperlocal merchants set up and enjoying the benefits.
Currently, a retailer may notice a rise in customers after running on a deal, but once complete, the customer is lost. Knotis aims to bridge this gap by assisting savvy local merchants to automate their deal-to-retained customer conversions while staying out of the way. Founders plan on doing what the big deal sites could not: create long-term value with local customers.
Current open source infrastructure with a customizable interface puts campaign management into the hands of the merchant, making it easy for them to quickly change up ads in their portfolio and/or create new ones. Ad re-targeting and the ability to create and manage multiple customer engagement programs like digital punch cards or rewards systems are built in.
Driven by recognition, the engagement features allow customers to take a snapshot of their breakfast and turn that photo into a vote on what the community wants. The merchant can also use that photo as part of a real-time menu that other customers can see and order. Search parameters are uncluttered and relevant, unlike traditional search engine results or deal sites, making the opportunity to discover loveable brands and companies within a community more satisfying.
“Knotis is a great company,” explains Ramirez. “These guys are building an innovative piece of technology to help local businesses interact with their customers in a way that keeps the local business in control of their destiny.”
“Our strategy and technology creates what people are yearning for,” knotis co-founder McLean Reiter states. “We are making a hyperlocal future, which is where everything is headed because of smartphones.”
In a tech world, connection is becoming more difficult, and as a result Reiter says, “People yearn to know what is happening in their local community."
Knotis gives instant connection, instant feedback, and that is something that will turn retail on its head, where only the good guys will be left standing.
His passion and spirit for creating meaningful solutions positions Reiter and his business partner, Josie Imlay, at the forefront of the hyperlocal trend. Communities around the world are anticipating a solution that combines the power of Google with the creativity of their local community leaders in an engaging product that is accessible via mobile- and that is knotis.
knotis (pronounced “no-tiss”), is a real-time social promotion platform which allows businesses to launch, manage and measure social incentives – deals, coupons, events and happy hour specials. See more at www.knotis.com.
About Zerimar Ventures
Founded in 2012, Zerimar Ventures, a Salt Lake City, UT based early stage Venture Capital Firm which focuses on industry disruptive technology startups and social enterprises. Founded by Ivan Ramirez, current ventures include Groupon, de la Terra, and eMoov. Savvy entrepreneurs coupling revolutionary ideas and passion can submit capital requests on the website for review.